Monthly Archives: July 2016

  • 360 Photography: No Turning Back

    Photography has come a long way. Only a century ago, Daguerre, through copper sheets and iodine vapors, introduced the method that would eventually give birth to modern photography. Fast forward to 2016 and capturing images is no longer limited to royalty and the aristocracy - or for taking images of dead relatives. Perhaps, much to the chagrin of professional photographers, anyone with a mobile phone or a digital camera can point, shoot, post on social media, and go on with their routine.

    Now, here comes another innovation. Facebook recently launched a new way of presenting images. Through its 360 photo app, users can now post photos and let other users explore the images in full 360 degrees.

    Like almost anything on social media, the concept may appear to be temporary and with no real benefit, except maybe for boasting about that vacation in Tibet. However, panoramic photography is not a modern day concept. The moment Daguerre came up with his clever method, scientists and inventors have been thinking of ways to produce panoramic images. Simply because words and drawings have limitations, those folks quickly realized that the accuracy offered by panoramic photography greatly benefits science and the arts.

    Where perspective is important, panoramic photography plays a vital role. Both architecture and engineering students and professionals, for example, can take a panoramic shot of a site (or structure) and evaluate details or how the said structure relates to its surrounding areas. In archaeology, capturing an archaeological site in 360°, offers a precise recording of where artefacts were found and places it in a larger context. Then there’s forensic science – a panoramic overview of a crime scene creates a 3D environment and can corroborate clues. Businesses can also use 360° photos as a marketing tool and offer a virtual tour of their shops.

    So is 360° photography a fad? Sure, it can be used to raise one’s social media status but given its benefits to different fields – there’s no turning back now.

  • How Will Your Career Benefit From 360-Degree Panorama?


    As we enter  more immersive territories of technology, infinite possibilities are opening up to even more industries (beyond gaming and entertainment, that is). If you think your chosen career doesn't have room for these exciting new changes, think again. The 360-degree panoramic phenomenon is here to show you all its glorious angles.

    Architecture and Real Estate

    Designing a space using 360 will make clients feel as if they're actually in it. Convincing a client of how soundly-designed a space is will be a lot easier if they can "see" and "feel" it for themselves. If you're a real estate agent, showing a desirable piece of property to a potential client can be greatly aided by a seamlessly-stitched panorama of the place.

    Travel and lifestyle blogging

    No more sending bland postcards back home! Whether you're a backpacker always on the lookout for the road less traveled, or a well-heeled lifestyle guru looking for luxurious haunts, capturing your adventures will be a lot easier (and interesting!) in 360.


    Ever wanted to step foot in the HR Giger bar in Gruyères but don't have the resources to do so? Thanks to 360, you can now explore every nook and cranny of this breathtaking tourist spot. From trendy new themed restaurants to centuries-old historical locations, tourism will tell stories beyond those we usually read about second-hand. Some may argue that it's not quite the real thing, but short of actual tactile experience, 360 is truly immersive and can give hemming and hawing tourists that little nudge to book their next holiday because 360 has already given them a taste of it.


    Now your pictures can tell more stories - more than a thousand words, for sure. With 360-degree panorama, every picture can reveal the BTS (behind-the-scenes) so your stories go beyond the two-dimensional route. The narratives stitched seamlessly by 360 degrees make them a scrollable, zoomable, and immersive experience. The great news is that it isn't hard to do. Simply shoot, use a 360-degree panoramic software, stitch the photos together, and you're done!

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