Monthly Archives: January 2016

  • Why Surrealism and Virtual Reality Go Hand in Hand

    When the Dali Museum in St Petersburg Florida put up the "Disney and Dali: Architects of the Imagination" exhibit this month, visitors experienced how seamless surrealism and VR melded together. But this dreamy, virtual reality immersion amid bird cries, melting telephones, a bare landscape, and other trippy forms under a moody sky could just be the tip of the iceberg for the vast landscape possibilities of surrealism and VR. Here are a few reasons why they're a perfect match.

    Surrealism encourages the use of all the senses

    There is something about surrealist art that takes it off the walls, and right into the realm of the imagination where great art should be in the first place. It invites viewers to engage the senses apart from the visual, and actually hear, smell, and touch images and scenes laid out in front of you.

    Virtual reality does the same, and then some. With apps that encourage participation beyond the usual two-dimensional practices, you can fight your way out of tight spots, immerse yourself in the music of the maestros, and travel to places you could only dream of or imagine.

    Surrealism questions the nature of reality

    In the introduction written by Mark Burstein for the Dali-illustrated edition of Alice's Adventures in Wonderland, he described surrealists as deliberately seeking "outrage and provocation in their art and lives and questioned the nature of reality." It's not far-fetched to use the same argument with the pioneers of virtual reality, who sought to go beyond what conventional photography and video offer, and added layers of "reality" to create something more tangible and magical.

    Surrealism provides accessibility into the unconscious and imaginary

    To bridge the imagination with art, surrealists had to tap into the unconscious and use their skills to translate what they see or hear or feel. This is true for surrealist visual art, literature, film, philosophy, music, and popular culture - and now, the same can be said for applications of virtual reality. The irrational, the imaginary, and fantasies that used to be the stuff of dreams that dissolve in the morning light, can now be accessed with a few clicks and tilts of the head.

  • Brandon Lee Torres' Pop-Inspired Custom Cardboard Designs

    It's always been our goal to spark creativity and adventure with every product we come up with. Our streamlined, no-nonsense designs are made precisely to inspire clients to personalize their cardboard units and make them truly their own. Today, we're proud to feature one of the best custom kit designers we've come across. Everyone, meet Brandon Lee Torres and his awesome collection of custom Cardboard designs.

    Brandon Lee Torres and his custom Cardboard design

    Pop culture and personal themes

    Brandon lives in a small town called Socorro in Albuquerque, New Mexico. His current collection of custom kits are decidedly pop culture-inspired, which Brandon considers "the fastest way to connect with an audience". He plans to start a business customizing headsets, and eventually showcase his individual creative style with some original paintings and themes.

    Vader and VR

    Day of the Dead headset

     Tools of the trade

    Brandon uses mostly acrylic paints for detailing, and spray paint for more efficient painting. His creativity and innovative streak don't stop at drawing and painting, though. He also uses the extra cardboard from the  Cardboard kit packaging to add shapes! Using acrylic, spray paint, and bits of cardboard for his Godzilla design

    Brandon's steampunk-themed design

    How it all started

    Brandon got the idea to custom paint his Cardboard kits from an Instagram user who sells custom-painted vans. He saw the educational and entertainment potentials in the technology Google Cardboard offers, and so went on to customize so he can spread the word about it. He adds: "I also figured most cardboard get abused and thrown away and I thought it would be cool instead to display it when you were done as a work of art."Here, have a Dragonball

    Begin with inspiration and go on from there

    As a  big Star Wars fan, Brandon knew he had to make some kits with his favorite characters. He also likes Batman and pretty much anything written by Frank miller or painted by Alex Ross. He  gets a lot of my inspiration from movies and comics, and hopes to be a storyteller himself one day.

    Cardboard Trooper


    We believe he's off to a good start painting stories on Cardboard kits. As Brandon puts it: "I think it starts with inspiration and inspiration can come from anywhere. Walking down the street, a movie, seeing another artist's idea, a pattern in the carpet."

    If you're interested in getting your Cardboard kit custom-designed by Brandon, visit his Instagram @brandonleetv and website

  • Mashable: These are the people behind 5 incredible virtual reality and gaming innovations

    From Mashable:

    "At CES, theses advanced gaming and virtual reality technologies are on display. While the tech itself is beyond impressive, the minds behind the tech are truly to credit. So, we caught up with a few of the brains behind some of the most interesting gaming and VR exhibitors heading to CES 2016."

    Read the complete article here, including a great interview with our founder Joseph Li!

  • I AM Cardboard is at CES!

    The Consumer Electronics Show (CES) is the place to check out some of the greatest up and coming consumer tech. I AM Cardboard is pretty psyched to be a part of this show. If you're at the event, drop by our booth - we're at LVCC south hall 2 booth 27017.

    Speaking of booths, a simple stall wouldn't cut it at an event as important as CES. So we asked our friends at Maverick Media Solution to create a CES-worthy booth for us. Check it out:

    The front of the booth. The area takes visual inspiration from our Cardboard V2 kits.


    Graphics inspired by the dscvr headset. The dscvr headset enjoyed a prominent spot in our booth.


    One of the coolest parts at the booth was the bespoke kit display. If you want a VR kit custom-printed, drop us a line and we'll make it happen.


    The far side of the booth. 


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