When Google Cardboard was launched, the first to get excited over its possibilities were gamers and little else. Some enterprising companies catering to a more risque industry, however, also saw lots of potential in the humble-looking cardboard kids.
BaDoink is one of the few pioneering adult entertainment companies who ventured into virtual reality for their products. They are also giving away free Google Cardboard headsets. Within 24 hours of this announcement, BaDoink ran out of their first stock 10,000 headsets, and have put in an order immediately after for double that amount to meet customer demands.
When asked why they were doing this, BaDoink's reply was in keeping with the spirit and vision of Google Cardboard:
Virtual Reality is the future. When Google released Google Cardboard we thought it was a great way to make VR available to everyone! We should all be able to experience the future whenever and however we want to. That is why we are giving away our VR Goggles for free.
In an interview with tech website recode.net, BaDoink's CEO Todd Glider described adult content as "the straw that stirs technology’s drink in terms of consumer uptake." With an online demographic as big as adult content appreciators and consumers, it's not surprising that Google Cardboard was introduced to many netizens in this manner.
This unusual yet not-unexpected development is a good indication of how leveling the playing field contributes to awareness on immersive innovation. If explored more thoroughly and creatively, art galleries, natural science museums, architectural and engineering ventures, interactive music programs, and even bigger, better projects can be had as easily as...a porn fix.