Monthly Archives: August 2015

  • From Virtual to Reality: The Rise of 3D

    Pacman 3D

    Phones. Computers. Tablets.

    Many fail to realize all the years of innovation and ingenuity that go into everyday items. For instance, have you ever wondered how that little cardboard gizmo you’re holding in your hands came about?

    It has been said that those who know the past have the power to shape the future. By having a thorough grasp of the evolution of things, one gains enough insight to steer ahead. So to fully understand the Virtual Reality that we enjoy today, we need to see its roots. Let’s travel back through time and take look at the many permutations of VR devices through the years.

    VR history 101 is now in session.

    Insurgence and Resurgence

    One common misconception about VR is that it is “new”. While it does seem like a contemporary concept—thanks to innovators over the years—this isn’t exactly the case. In fact, it's been around for decades. Even though the term Virtual Reality was coined back in the 1980’s (By Jaron Lanier) the concept in itself was already around as early as the 1950’s.

    It was, however, unfortunate that much of its potential  when it was first introduced went largely unrealized—in large part due to the lack of technological advancements available. The oftentimes mediocre graphics were too much for users to ignore and to fully buy into a supposed “fully immersive” experience. Like many things in life, it’s all a matter of opportunity and timing. And the timing was just not right so much of the hoopla surrounding virtual reality died down, leaving it relatively out of mainstream culture.

    Thanks to better graphics technology, VR steadily built up steam until it gained enough of momentum akin to a runaway freight train the past few years.

    Evolution and Revolution

    Sensorama (1950s)
    Revolutionary cinematographer Morton Heilig pioneered this console that featured moving chairs, odor emitters, and stereo speakers as well as stereoscopic displays to upgrade the usual viewing experience. It was thus touted the “Cinema of the Future”.

    Headsight (1961)
    Headsight was a helmet that had a video screen and a tracking system and was used by engineers for remote operations in dangerous locations. It operated via a closed camera circuit system.

    Ultimate Display (1965)
    With the Ultimate Display, computer scientist Ivan Sutherland was able to place users in a virtual world. Being that hardware didn’t come in small packages as it does today, the computer connected to the HMD (head-mounted display) looked more like a contraption straight out of a sci-fi flick.

    Tron (1982)
    1982 was the year VR went to Hollywood. Though it didn’t make VR available to the public, it gave viewers a good view of things to come.

    Virtuality Group (1991)
    Virtuality Group brought virtual reality to a new generation in the form of special arcade machines. It took VR to a whole new level with upgraded graphics and 3D versions of classic games such as Pac-Man.

    Sega VR (1993)
    Major video game console maker Sega unveiled its VR wrap-around glasses at the Consumer Electronics Show. Strangely enough, it never hit the shelves. In a few years, however, Nintendo’s Virtual Boy did break through to the market but eventually crashed and burned due to lackluster reception.

    Project Morpheus (2014)
    With better graphics available, virtual reality received a new lease on life. Even the giants at Sony hopped on the VR bandwagon with their own VR headset for their PlayStation gaming console.

    Google Cardboard (2014)
    With other VR devices in the market wearing price tags that are a little too out of reach, the wonderful folks at Google took a radically simplistic approach and brought VR technology to the masses.

    Being one of the more accessible (and very much affordable) VR gadgets in the market, we can see why Google Cardboard has risen to prominence to become one of the top figures in the Virtual Reality game. And with I Am Cardboard, you need not worry about getting left behind in the VR revolution. By simply donning a visor, you can plunge deep and realize practically any alternative reality.

  • Our Five Favorite VR Apps for iOS

    The Google Cardboard party used to be strictly Android(s)-only. But with the release of the V2 cardboard kit, iPhone can finally join the VR soiree. (The more the merrier, right?) Here's a list of our favorite iPhone apps. If you've just joined the party, these apps will acquaint you with iOS-based VR .

    An intro to VR

    Google Cardboard


    The adventure begins here. This app will show the basics of the platform, and help you get the most of your virtual experience.

    VR Gaming

    Occupation VR (Vyacheslav Khaynyuk)

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    Survive a post-apocalyptic world while rescuing a damsel in distress. This action-packed app has all the ingredients of one kickass videogame and comes with continuous updates for more surprises. Reminiscent of GTA fame, it’s something that fans of 1st/3rd person shooter games will enjoy.

    VR Jump Tour

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    Get off your seat and jump around. You’ll almost feel like Superman leaping tall buildings in a single bound. Just make sure you’ve got enough space so you don’t inadvertently run into furniture.

    Virtual Travel

    Goggle VR Helicopter Flight Las Vegas (IUW)


    Ever wonder what it’s like to be at the heart of Sin City? Well strap on your Google Cardboard and take a trip high above Vegas. It’s lights and sounds galore with every turn of your head in the city that never sleeps. Viva Las Vegas indeed.

    Smart City – Beenoculus (Jose Junior)

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    With a colorful history steeped in rich heritage and culture, the fun never stops in Brazil. Smart City lets you take in the breathtaking sights of Curitiba high atop its panoramic tower with loads of places in the city supported by the virtual tour.

  • Let There Be Google Cardboard… for iOS Devices

    IPhone users rejoice! With the release of the V2 cardboard kit, accessible virtual reality is now available for iOS users. These kits still stay true to the principles of simplicity and affordability.

    The need to evolve

    Google's foray into the virtual reality game unlocked a host of VR devices - at least, for Android smartphone users.  After Google revealed the first kit at the I/O conference in 2014, a host of manufacturers (such as I AM Cardboard) began making their own versions of the Google Cardboard kit. I AM Cardboard took things a notch higher by creating innovative products that departed from the basic cardboard kit design.

    I AM Cardboard's first kit. I AM Cardboard's first kit. Works with Android only.

    Everything was awesome - at least, for Android users. But how about iPhone users? It was time to let them in on the fun. It was time for the Google Cardboard kit to evolve once again.

    iPhones and the V2 Cardboard kit

    The new V2 Cardboard kits come with a conductive strip that replaces the magnet clickers that came with the earlier cardboard models. That, and the addition of a new SDK and Cardboard app means you can now experience accessible virtual reality on your iPhone.

    Our V2 kits come with an iPhone-compatible conductive strip. Our V2 kits come with an iPhone-compatible conductive strip.

    Taking on a bigger-is-better approach, these newer kits can also fit larger phones - up to iPhone 6 Plus-sized units. To top it all off, it’s even easier to use. And with the availability of popular VR apps such as VR One Cinema, Insurgent, Sisters, and Insidious, you can break reality using your iPhone.

    I AM Cardboard's V2 kit - wider compatibility, wider fun! I AM Cardboard's V2 kit - wider compatibility, wider fun!

    The V2 kit is simple, affordable, nifty, and easy to use- just like the first kits - but with wider compatibility. With these new and improved cardboard kits, users can now spend hours lost in virtual reality fun, whether they have an iPhone 6 or a Nexus 6.

  • Putting Virtual Reality in Business

    A competitive advantage is essential to make it in the world of business. In this day and age, you have to come up with really creative ways for your company to bloom. The use of virtual reality is one such way.

    There have already been a number of companies—from auto makers to soda manufacturers—that have made use of virtual reality technology as a means to further success. Here are a few ways that VR can help you get a leg up when it comes to business.

    Product Viewing

    Potential customers can better appreciate what you can offer them when you give them a unique look at what you can offer them. Automotive giants such as Mercedes Benz and Volvo have already done so in virtual fashion by creating virtual test drives for buyers to get a 3D feel for their cars.

    Employee Training

    Training and orientation videos are usual basic tools in human resources—especially when there is high employee turnover. Having it done in an immersive way that only the VR medium can bring about is certainly a step up from the usual videos that newly-hired employees need to sit through.

    Virtual Meetings

    Business trips are almost a thing of the past. Technology affords us the chance to conduct business globally without even leaving the office building. That’s why conference calls are already the norm. Why not take it a step further and do it in a much more immersive setting?

    Marketing Campaigns

    It’s all about the right marketing campaign. By creating a unique experience for potential customers, you get to tickle their fancy so they come to you in droves. On this note, custom-printed kit services can up the ante, marketing-wise, so your business can soar to greater heights.

    While not too many businesses these days make use of the VR medium, it certainly is a tool with much potential. No business, after all, flourished by taking the conservative mindset. And with a tool like Google Cardboard, you’ve got a low-cost tool that comes with high gains for you to make it in business.

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