Monthly Archives: July 2015

  • Virtual Becomes Reality: Pop Culture References that Predicted How Virtual Reality Can Affect Lives

    From movies to music videos, the world of pop culture has always dabbled with the ever-fascinating possibilities brought forth by the technology of Virtual Reality. It is, after all, in human nature to want what’s beyond our reach and that—to an extent—is what VR does.

    As such, we’ve gathered some instances in pop culture as seen on film, TV, and heard through music that showed how virtual reality can affect lives.

    Tron & Tron Legacy

    There’s no denying that the entire gaming experience can be amped ten-fold if done in the 3D setting. Of course, there’s no sign that we’ll be able to literally jump into cyberspace in the near future, it still gives us a glimpse into what VR can do—and is already doing—to the world of gaming.

    The Lawnmower Man

    This Stephen King classic delved at the possible negative side effects of VR. As with everything else, there is a thin line that can easily be crossed. It’s really up to people to make use of technology for just the right reasons.

    Demolition Man

    VR makes fantasies as true as can be. And where else do fantasies run the most amuck than in the bedroom? Demolition Man predicted a not-so-intimate take on the most intimate of moments.

    Music Video for “Amazing” by Aerosmith

    Scene from Aerosmith's "Amazing" music video Scene from Aerosmith's "Amazing" music video

    Two decades ago, Alicia Silverstone was every red-blooded teenage boy’s fantasy. The music video for “Amazing” brought one on-screen boy’s fantasies to life via his Virtual Headset. Only it turns out, he was living in her virtual reality instead.

    Music Video for “I Got You Babe” by Cher featuring Beavis and Butthead

    Virtual dating is a decades-old concept. Generation X’s favorite hilarious dimwits got to go on a dream date with Cher back in the nineties.

    “Virtual Insanity” by Jamiroquai

    There’s no doubt that VR offers a lot of good possibilities. But with vicarious existence being so enticing, it’s not far-fetched to assume that it can get twisted or that some folks just might end up spending too much time in the virtual world and not nearly enough in the real one.

    With the availability of just the right apps, any experience can be yours virtually. And as cliché as it may seem, the future really is now. Yet at the same time, something tells us that we have barely begun to scratch the surface of what virtual reality can bring.

  • First Things First: 10 Must-Have Apps for Google Cardboard Newbies

    They say that a journey of a thousand miles starts with a single step. With these 10 apps, new I Am Cardboard users can start a wonderful journey into the VR realm and enjoy hours of fun in 3D.

    1. Cardboard (Google Inc.)

    Cardboard gets you off on the right foot as you delve into the 3D world. Simply download it and you’re all set for hours of fun—virtual style.

    2.  Lamper (Archiact Interactive Ltd.)

    Let us tell you about the birds, the bees, and the app called Lamper; it’s fun! You make like a bee and buzz around avoiding obstacles along the way.

    3. Zombie Warfare (Fibrum)

    It’s the zombie apocalypse and, of course, it’s up to you to save humanity. Load up and get your game face on as you shoot your way through.

    4. Sisters (Otherworld Interactive)

    Looking for a spine-tingling VR experience? Sisters is one creepy game that’s sure to get your spook on. You’ll feel like you entered the Twilight Zone once you strap on your VR headset. Don’t say we didn’t warn you!

    5. Dive Deep (Durovis)

    No need to hold your breath for this deep sea dive. Although it doesn’t offer much in terms of graphics, Dive Deep still makes for a great introduction to the wonderful world of virtual reality.

    6. Orbulus (VR Craftworks Limited)

    Who needs visas, passports, and plane tickets? All it takes is a VR cardboard headset and you’re off to see the world and beyond.

    7. Cosmic Roller Coaster (Raiz)

    With the number of roller coaster apps available, it’s imperative that new users try at least one. This particular roller coaster ride stands heads and shoulders above the rest as, instead of being a “normal” virtual theme park ride, users get treated to a ride around the vastness of the cosmos.

    8. AAA VR Cinema Cardboard 3D SBS (Candlify Technologies)

    Put some magic in your cinema-viewing experience by downloading this app. This way, you get to enjoy videos in full cinematic virtual reality.

    9. Reality Hacker (VisoR)

    Aptly named, this app lets you hack the real world around you and allows you to see things in a different light.

    10. Paul McCartney (Jaunt)

    There is no reason to settle for an ordinary concert video experience when you can get right in the middle of 360-degree concert. This one features none other than Sir Paul McCartney himself.

    Finding just the right apps can unleash your Google Cardboard’s potential. And as far as getting things started goes, these ten apps are definite must-haves for any new user. With simple tilts of the head, you can enjoy fully immersive reality the virtual way.

  • Memorable VR-Based Marketing Campaigns

    Virtual reality brings unique experiences for viewers, but it also provides advertisers with a tool that works outside conventional media. And working outside the conventional is what makes VR a potent tool for marketing. With the advent of Google Cardboard, VR-based marketing campaigns became more accessible for both brands and consumers.

    With that in mind, here are some of the most noteworthy marketing campaigns that made good use of Google Cardboard.

    Volvo Reality Test Drive

    Clever and true to the medium, the Volvo virtual reality app lets users take an XC90 out for a virtual spin. Though there is, of course, no substitute for driving the real thing, the campaign provided a memorable way for consumers to experience the brand.

    Coca-Cola World Cup

    Only football can command such a frenzied devotion among global sports fans. And every four years, that frenzy reaches a fever pitch because of the World Cup. Coca-Cola tapped into the FIFA festivities last year to bring the stadium atmosphere right in front of the retinas of football fans around the world.

    River Island Virtual Fashion

    It’s hard to get a front row seat to watch the glitz and glamour of a fashion show. River Island brought their clothing line closer to their clientele this year by partnering up with Google Cardboard and putting on a full 360-degree virtual fashion show.

    Mattel View-Master

    The View-Master is one of the most iconic toys from decades past. Google teamed-up with Mattel to bring forth a modern version of this childhood classic. The new View-Master lets users experience undersea and planetary tours, among many other immersive adventures.

    Virtual reality is a veritable playground for brands and marketers. It's an excellent medium for advertisers to showcase products and services in a unique and compelling way. With I AM Cardboard’s custom-printed kit service, getting branded kits for VR-based campaigns is easier than ever. Why wait on the sidelines when you can be among the firsts to corner the market?

  • A Step Outside the Cardboard Box: Five Unique VR Apps

    The virtual reality platform provides fertile ground for innovation. Here we take a close look at five innovative VR apps available for Google Cardboard.

    Reality Hacker (VisoR)

    Screen Shot 2015-07-08 at 12.09.08 AM

    It’s a wonderful world, and you can view it in even more wonderful ways - all while 'hacking' reality and changing the world around you. Alternatively, you can see the world in a different light through Augmented VR Experience (Jackaar Software). Let’s just say it’s an app that’s sure to tickle the fancy of any Terminator, Matrix, or Star Wars fan.

    R5’s Heart Made Up On You VR (Jaunt Inc.)

    Screen Shot 2015-07-08 at 12.10.17 AM

    Remember that Paul McCartney concert app? Well, Jaunt Inc. takes the concept further with this app. Get a virtual feel of what it’s like to BE a part of the R5 as the band whips out a rendition of their hit single Heart Made Up On You. It’s a small step for virtual reality and a giant leap for music fans everywhere.

    InMind VR (Nival)

    Screen Shot 2015-07-08 at 12.10.41 AM

    InMind VR is a game that allows you to delve deep into the human brain. While the concept in itself borrows from sci-fi movies of yore, it still takes on an aura of freshness, given that you're exploring the depths of the human mind via VR.

    inArt – VR/AR Gallery (nesvi)

    Screen Shot 2015-07-08 at 12.09.46 AM

    As this is, for now, just a technical demo, we can only surmise (and hope) that it will get better with time. InArt, puts you right in the midst of a virtual art gallery, and allows to soak up the splendor of fine art.

    VR Toilet Simulator (LocoVR)

    Screen Shot 2015-07-08 at 12.09.26 AM

    Is it useful? Not at all! Is it novel? Is it fun? You bet it is! VR Toilet Simulator is a breath of fresh air (maybe not in the literal sense) in a market flooded with roller coaster apps, and offers a good laugh for all the times when boredom sets in.

    Though they are indeed fun, VR isn’t all about video games, roller coasters, and haunted houses. You can take a trip outside the virtual box whenever you strap on your cardboard with these five unique apps.

  • XGVR Now a Reality

    Early this year, we launched a Kickstarter campaign to bring you a Virtual Reality headset that will become a gateway to discovery and adventure. Well, the long wait is over – I AM Cardboard's XGVR is now officially shipping!

    This sleek, awesome gadget fits smartphones like iPhones 5, 6 and 6 Plus, and most Android phones up to Nexus 6-sized units. It's also packed with discreet features that aim to make VR as comfortable as we can make it.

    XGVR's exciting features

    With your XGVR, you get multi-coated lenses that are anti-reflection, anti-fingerprint, and totally durable.

    You get a foam pad that rests snugly on your forehead and nose. For hygienic purposes, the foam pad is designed to be replaced.

    You get an ergonomic design that is high on functionality and scores points for its sleek, good looks.

    You get an easy-to-use phone attachment that is secure and stable.

    You get a bluetooth clicker that solves all magnet compatibility problems.

    Best of all, you get a 100-degree field of view that makes VR a truly stimulating, exciting experience.

    What can we say? Accessible virtual reality has never looked this good. Thanks for being part of this awesome VR ride!

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